He aha te mea nui o te ao
He tangata, he tangata, he tangata

What is the most important thing in the world?
It is the people, it is the people, it is the people
— Maori Proverb, Aotearoa / New Zealand

We think this should apply to business as well. 
We don’t employ people so that we can have a business.
We have a business so that we can employ people.
People need jobs. Jobs that not only feed and clothe them, but jobs that encourage them, develop them and help them reach their potential and dreams.
We don’t employ just any people, but the battlers of this world. Those that life hasn’t always been kind to, yet they continue to fight for the common good of their family and their community.

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Most of our people have travelled in various ways to end up in Kolkata.
At some point, either themselves or their families had to choose to leave their homes in the hope of a better life in the city. But the big city offered a hope that it didn’t deliver on.

They now live on the banks of one of Kolkata’s open drains.
Within the structures of substandard housing, poor sanitation and lack of jobs, they have created a vibrant and joyful community where together they look out for each other and choose to celebrate whenever they can.

They continue to hold to the hope that they came with. Hope that they can find good jobs. Hope that they can provide for their families, educate their children and look forward to the future.

Together, this is still possible.
And by doing this together, we all find a new way of being in the world, where good is more common for us all.

If you have come here to help me, you are wasting your time.
But if you have come because your liberation is bound up with mine, then let us work together.
— Aboriginal activists group, Queensland, Australia

That is the Common Good story.
Working together to make a better world for us all. It’s hard to answer all the worlds problems, but it is easy to be part of the solution. In buying Common Good products you are part of a movement of consumers who care about the people and the places where the product is made, as well as the quality of the product they are buying.

Why can’t the stuff we buy be good for everyone? In today's global economy, the words of Martin Luther King Jr may have never been more pertinent:

We must learn to live together as brothers, (and sisters), or perish together as fools.
— Martin Luther King Jr.

good needs to become more common in our world.
thanks for being part of making that happen.